Rotary encourages and fosters the ideal of service as a basis of worthy enterprise. In particular, it encourages members to:

• Develop acquaintances as an opportunity for service

• Adhere to high ethical standards in business and professions

  • recognize the worthiness of all useful occupations​

  • accept the ​dignity of each Rotarian's occupation as an opportunity to serve society​

• Apply the ideal of service in each Rotarian's personal, business, and community life​

• Advance international understanding, goodwill, and peace through a world fellowship of persons united in the ideal of service.